After Analyzing 21 Websites Spending $214,300 On Google Ads Every Month We Found Semrush, Spyfu & iSpionage Reporting 10% or Less of The Actual Results
Here are 6 random examples of our findings:
Click on the screenshots to view them at a larger size.
Niche: Plumbing - Service Plumber
We Found:
Target Location: Las Vegas, Nevada
✅ Verified Monthly Ad Spend: $12,000
# Search Terms Clicked Last 30 Days
(From Search Terms Report): 202
But Spyfu.com shows $1.33k estimated monthly Ad Spend.
.... And SemRush results failed:
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
...Meanwhile with iSpionage..
iSpionage.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
Niche: B2B Loans
We Found:
Target Location: United States (country-wide)
✅ Verified Monthly Ad Spend: $7,500
# Search Terms Clicked Last 30 Days
(From Search Terms Report): 1,048
But Spyfu.com shows $2.25k estimated monthly PPC budget.
.... and again,,,
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
... iSpionage came off the mark again...
iSpionage.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords. Ads, and is bidding on 0 keywords.
Niche: Dental
We Found:
Target Location: Land O’ Lakes, Florida
✅ Verified Monthly Ad Spend: $5,500
# Search Terms Clicked Last 30 Days
(From Search Terms Report): 549
But Spyfu.com shows $1.33k estimated monthly PPC budget.
.... And SemRush results failed:
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
.... And what happened here?:
iSpionage.com shows this domain is spending $6 – $14 on Google Ads, and is bidding on 4 keywords.
Niche: E-Commerce
We Found:
Target Location: United States (country-wide)
✅ Verified Monthly Ad Spend: $7,500
# Search Terms Clicked Last 30 Days
(From Search Terms Report): 3,357
But Spyfu.com shows $610 estimated monthly PPC budget.
.... And SemRush data fell short...
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 6 keywords.
.... iSpionage isn't giving the full picture.
iSpionage.com shows this domain is spending $0 on Google Ads, and is bidding on 4 keywords.
Niche: Remodeling - Window Replacement
We Found:
Target Location: West Palm Beach, Florida
✅ Verified Monthly Ad Spend: $18,000
# Search Terms Clicked Last 30 Days
From Search Terms Report): 519
But Spyfu.com shows $2.76k estimated monthly PPC budget.
.... And SemRush said:
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
.... iSpionage says $0?
iSpionage.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
Niche: Education Courses
We Found:
Target Location: Entire United States
✅ Verified Monthly Ad Spend: $104,000
# Search Terms Clicked Last 30 Days
(From Search Terms Report): 7,897
But Spyfu.com shows $5.83k estimated monthly PPC budget.
.. And SemRush scores ZERO on Accuracy :
SemRush.com shows this domain is spending $539 on Google Ads, and is bidding on 152 keywords.
.... And SemRush said:
iSpionage.com shows this domain is spending $282-787 on Google Ads, and is bidding on 144 keywords.
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